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Case study

Talent Cleaning Services

A Bricks build for a family-run South Florida cleaning company: a page for each service, a detailed free-estimate form, and Google reviews front and centre, at 98 desktop and 96 mobile PageSpeed with every Core Web Vital green.

Industry
Residential & commercial cleaning
Build
Bricks Builder
My role
Design and development
Year
2026
Talent Cleaning Services home page: heading reading professional cleaning services in Fort Lauderdale and Aventura areas
Results

The numbers it launched with.

98/100
PageSpeed, desktop
96/100
PageSpeed, mobile
Pass
Core Web Vitals, mobile and desktop
3
Counties in the service area

Live PageSpeed Insights reports, August 2026.

The brief

Turn a visit into a booked estimate

Talent Cleaning Services is a family-run cleaning company owned by Karla Paiva and John Vicente, in business since 2014. From a base in Fort Lauderdale they serve residential and commercial clients across Palm Beach, Broward and Miami-Dade counties, covering the full range from recurring house cleaning to post-construction and Airbnb turnovers.

They needed a site that establishes trust quickly, with bonded and insured, vetted staff, and a decade of reviews, makes the service area and the list of services unmistakable, and turns a visit into a booked estimate. Cleaning is a phone-and-form business, so the estimate form and mobile speed carried the most weight.

What I did

A Bricks build around the services and the estimate form.

  • Bricks theme, no page-builder bloat, tuned for a fast mobile load
  • A page per service: recurring, deep clean, Airbnb, move-in/out, office, post-construction, windows
  • A detailed free-estimate form: service type, frequency, bedrooms, bathrooms, square footage, preferred date and time
  • SMS and marketing consent handled in the form, with linked Privacy and SMS policies
  • Google reviews pulled in, plus bonded, insured and vetted trust signals throughout
  • LocalBusiness schema, metadata and a mobile-first layout for local search
Speed proof

Green on both, and it holds.

Fast where the enquiries start

A lean Bricks base does most of the work; on top of that I handle WebP images, lazy-loading, font loading and critical CSS. The service pages and the estimate form are the routes that matter, and both stay quick on a phone.

Straight talk: this one comes back green on desktop and mobile, every Core Web Vital passing. That is the upside of a light builder and a disciplined media budget. A video hero or a slow host would change the picture.

PageSpeed Insights report for Talent Cleaning Services on desktop: Performance 98, Accessibility 93, Best Practices 96, SEO 100, Largest Contentful Paint 1.1 s, Cumulative Layout Shift 0.002
Talent Cleaning ServicesDesktop · Performance 98 · CWV pass
PageSpeed Insights report for the same site on mobile: Performance 96, Accessibility 93, Best Practices 96, SEO 100, Largest Contentful Paint 2.5 s, Cumulative Layout Shift 0.011
Same site, mobileMobile · Performance 96 · CWV pass
A closer look

The home page, top to bottom.

Outcome

What it does now

The site routes visitors straight to the service they need, backs it with a wall of Google reviews and the bonded-and-insured badges, and hands them one form that collects everything needed to quote. It stays fast on a phone, which is where most cleaning enquiries start.

Start a project

Want a build like this one?

Send me your current site or a rough brief on Upwork, and I'll come back with a plan and a number. Usually within one business day.