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Case study

Law Office of Ronald A. Phillips, PC

A Bricks build for a divorce and family-law attorney who has run one office in Orangeburg since 1982. The whole site makes one point: you get Ronald A. Phillips himself, not an associate. It scores a perfect 100 on desktop PageSpeed.

Industry
Divorce & family law (solo practice)
Build
Bricks Builder
My role
Design and development
Year
2026
Law Office of Ronald A. Phillips home page: heading reading Divorce and Family Law Guidance From a Firm That's Answered to One Name for Over 40 Years
Results

The numbers it launched with.

100/100
PageSpeed, desktop
76/100
PageSpeed, mobile
0.7s
Largest Contentful Paint, desktop
1982
Year the practice opened

Live PageSpeed Insights reports, August 2026.

The brief

Make one attorney's track record the whole pitch

Ronald A. Phillips has practised divorce and family law from one office on Dutch Hill Road in Orangeburg, New York since 1982, serving families across Rockland County: divorce, custody, support, orders of protection, prenuptial agreements. He handles every case personally.

For a solo practice, the website is the pitch. It had to establish four decades of local courtroom experience quickly, make clear that clients work with the named attorney rather than junior staff, and turn a visit into a booked free consultation. Family-law clients are often in a stressful moment and searching on a phone, so clarity and a visible call button mattered most.

What I did

A Bricks build pointed at one call to action.

  • Bricks theme, no page-builder bloat, tuned around a single clear call to action
  • A practice-area page each for divorce, family law, child custody and prenuptial agreements
  • Credibility built in: 40 years, one office, Super Lawyers and Best Lawyers marks, Google reviews
  • Click-to-call in the header and a "free consultation" CTA repeated down the page
  • A "what happens after you call" step sequence to lower the barrier to the first call
  • LocalBusiness and Attorney schema, metadata and a mobile-first layout for Rockland County search
Speed proof

A perfect 100 on desktop.

As fast as a page gets, on desktop

On a light Bricks base, with WebP images, deferred scripts and critical CSS, the home page comes back at 100 on desktop with a 0.7 s Largest Contentful Paint and no layout shift. Accessibility, Best Practices and SEO all land in the high 90s or 100.

Straight talk: mobile is 76. The full-width courthouse photo behind the hero is the Largest Contentful Paint element, and under the mobile lab's throttling it lands around 7.1 s, which is what drags the score down; layout stability and blocking time stay green. A lighter hero treatment, or a smaller mobile crop, is the fix and it is on the shortlist.

SEO and AEO from the first commit

  • Clean semantic HTML and one clear H1 per page
  • JSON-LD schema per template (LocalBusiness, Attorney, FAQ, Breadcrumb)
  • Per-page titles, meta and Open Graph
  • XML sitemap, image alt text, sensible internal linking
  • Answers written as real questions so AI engines can quote them
PageSpeed Insights report for the Law Office of Ronald A. Phillips on desktop: Performance 100, Accessibility 98, Best Practices 100, SEO 100, Largest Contentful Paint 0.7 s, Cumulative Layout Shift 0
Law Office of Ronald A. PhillipsDesktop · Performance 100 · CWV pass
PageSpeed Insights report for the same site on mobile: Performance 76, Accessibility 98, Best Practices 100, SEO 100, Largest Contentful Paint 7.1 s, Cumulative Layout Shift 0.026
Same site, mobileMobile · Performance 76 · LCP-bound
A closer look

The home page, top to bottom.

Outcome

What it does now

The result puts the attorney's name, tenure and reviews up front, gives a worried visitor a clear path from first call to resolution, and keeps the free-consultation button in reach on every screen. Desktop is as fast as a page gets; the mobile hero is the next thing to tighten.

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