Case study

Xtreme Jetski Watersports

An Elementor build for an owner-operated jet ski rental and guided-tour business on Florida's Gulf Coast, where every section funnels toward the online booking calendar and the Florida licensing rules are laid out before anyone reserves.

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Industry: Jet ski rental and guided tours
Build: Elementor
My role: Design and development
Year: 2026

Xtreme Jetski Watersports home page: headline reading Jet ski the Gulf Coast like a local, over an ocean photo

Results

What it carries.

5.0★

Google rating

661

Google reviews

$100

Starting price, per ski

Guided tour options

Live figures from the site and its Google Business listing, August 2026.

The brief

Almost every visitor is here to book

Xtreme Jetski Watersports is an owner-operated jet ski rental and guided-tour business on Florida's Gulf Coast, running island-hopping expeditions out of St. Petersburg to Egmont Key, Shell Key and Fort De Soto. It holds a 5.0 Google rating across more than 650 reviews.

Almost everyone landing here wants to reserve a ride. The site had to sell the experience quickly, funnel people into an online booking calendar, and, because Florida law requires operators to hold a boater safety certificate, spell out the licensing and rental rules clearly before anyone books a slot.

What I did

Sell the trip, then get out of the way of the booking.

Elementor build funnelling every section toward the online booking calendar
An adventure-forward hero with a live "check availability" call to action and a call button
A guided-expedition block built around the owner, Captain Mike, and the island routes
The Florida boater-license requirement and rental rules laid out plainly before the booking step
Google reviews pulled in with the 5.0 rating and review count for social proof
A photo and video gallery of the skis and the riding areas, plus map, hours and contact
LocalBusiness and FAQ schema, metadata and Open Graph for "jet ski rental St Pete Beach"

A closer look

The home page, top to bottom.

Full-length capture of the Xtreme Jetski Watersports home page — The full home page.

Outcome

What it does now

The site sells the trip, routes people straight into the booking calendar, and gets the licensing rules across before they reserve.

Performance tuning on the live site is the outstanding work. The design is media-heavy, photos, a background video and an embedded booking widget, and it needs a dedicated optimisation pass, which is why there is no PageSpeed panel on this page yet.

More work